Thursday, July 29, 2010


There is something that I do not understand about ads. Maybe I'm dull. For instance, there is this ad where a girl is seen seated and she's wearing a knee length suit. She seems to be wondering at something and then she gets up and looks at herself in a full length mirror. She smiles and snips of her skirt to some six inches above her knee and walks away. A voice then says "Men like legs."

The there appears a set of Axe perfume canisters, a pair of scissors appear and snip of the cost of the cans from Rs. 150.00 to Rs. 125.00 and a voice says something like "Axe now cost less."

Now for the life of me I can't see the connection between short skirts, womens legs and a perfume.

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